Raising consumers : children and the American mass market in the early twentieth century /

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Bibliographic Details
Author / Creator:Jacobson, Lisa, 1962-
Imprint:New York : Columbia University Press, c2004.
Description:xii, 299 p. : ill. ; 24 cm.
Language:English
Series:Popular cultures, everyday lives
Subject:Child consumers -- United States -- History -- 20th century.
Market segmentation -- United States -- History -- 20th century.
Target marketing -- United States -- History -- 20th century.
Advertising and children -- United States -- History -- 20th century.
Advertising and children.
Child consumers.
Market segmentation.
Target marketing.
United States.
History.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/5721407
Hidden Bibliographic Details
ISBN:0231113889 (cloth : alk. paper)
Notes:Includes bibliographical references (p. [227]-281) and index.