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040427s2004 enka b 001 0 eng |
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|a 2004010045
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|a 074944181X
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|a DLC
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|a HF5415.3
|b .B683 2004
|
| 082 |
0 |
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|a 658.8/3
|2 22
|
| 100 |
1 |
|
|a Brace, Ian,
|d 1949-
|0 http://id.loc.gov/authorities/names/n2004098253
|1 http://viaf.org/viaf/33855275
|
| 245 |
1 |
0 |
|a Questionnaire design :
|b how to plan, structure, and write survey material for effective market research /
|c Ian Brace.
|
| 260 |
|
|
|a London ;
|a Sterling, VA :
|b Kogan Page,
|c 2004.
|
| 300 |
|
|
|a xii, 289 p. :
|b ill. ;
|c 24 cm. +
|e 1 CD-ROM (4 3/4 in.)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 440 |
|
0 |
|a Market research in practice series
|
| 504 |
|
|
|a Includes bibliographical references (p. 277-280) and index.
|
| 505 |
0 |
0 |
|g 1.
|t Objectives in writing a questionnaire --
|g 2.
|t The data collection media --
|g 3.
|t Planning the questionnaire --
|g 4.
|t Types of question and data --
|g 5.
|t Rating scales and attitude measurement --
|g 6.
|t Writing the questionnaire --
|g 7.
|t Laying out the questionnaire --
|g 8.
|t Piloting the questionnaire --
|g 9.
|t Ethical issues --
|g 10.
|t Social desirability bias --
|g 11.
|t International surveys --
|g App. 1.
|t Example questionnaire --
|g App. 2.
|t The market research society code of conduct.
|
| 538 |
|
|
|a System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB.
|
| 650 |
|
0 |
|a Market surveys
|x Methodology.
|
| 650 |
|
0 |
|a Questionnaires
|x Methodology.
|
| 650 |
|
7 |
|a Market surveys
|x Methodology.
|2 fast
|0 http://id.worldcat.org/fast/fst01010159
|
| 650 |
|
7 |
|a Questionnaires
|x Methodology.
|2 fast
|0 http://id.worldcat.org/fast/fst01085698
|
| 901 |
|
|
|a ToCBNA
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| 903 |
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|t Library of Congress classification
|a HF5415.3.B683 2004
|l ASR
|c ASR-JRLASR
|i 5021371
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|t Library of Congress classification
|a HF5415.3.B683 2004
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|t Library of Congress classification
|a HF5415.3.B683 2004
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|a HF5415.3.B683 2004
|l JRL
|c JRL-Gen
|e CONE
|b 70530580
|i 7886055
|
