Questionnaire design : how to plan, structure, and write survey material for effective market research /
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| Author / Creator: | Brace, Ian, 1949- |
|---|---|
| Imprint: | London ; Sterling, VA : Kogan Page, 2004. |
| Description: | xii, 289 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.) |
| Language: | English |
| Series: | Market research in practice series |
| Subject: | Market surveys -- Methodology. Questionnaires -- Methodology. Market surveys -- Methodology. Questionnaires -- Methodology. |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5701342 |
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| 100 | 1 | |a Brace, Ian, |d 1949- |0 http://id.loc.gov/authorities/names/n2004098253 |1 http://viaf.org/viaf/33855275 | |
| 245 | 1 | 0 | |a Questionnaire design : |b how to plan, structure, and write survey material for effective market research / |c Ian Brace. |
| 260 | |a London ; |a Sterling, VA : |b Kogan Page, |c 2004. | ||
| 300 | |a xii, 289 p. : |b ill. ; |c 24 cm. + |e 1 CD-ROM (4 3/4 in.) | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
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| 338 | |a volume |b nc |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/nc | ||
| 440 | 0 | |a Market research in practice series | |
| 504 | |a Includes bibliographical references (p. 277-280) and index. | ||
| 505 | 0 | 0 | |g 1. |t Objectives in writing a questionnaire -- |g 2. |t The data collection media -- |g 3. |t Planning the questionnaire -- |g 4. |t Types of question and data -- |g 5. |t Rating scales and attitude measurement -- |g 6. |t Writing the questionnaire -- |g 7. |t Laying out the questionnaire -- |g 8. |t Piloting the questionnaire -- |g 9. |t Ethical issues -- |g 10. |t Social desirability bias -- |g 11. |t International surveys -- |g App. 1. |t Example questionnaire -- |g App. 2. |t The market research society code of conduct. |
| 538 | |a System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB. | ||
| 650 | 0 | |a Market surveys |x Methodology. | |
| 650 | 0 | |a Questionnaires |x Methodology. | |
| 650 | 7 | |a Market surveys |x Methodology. |2 fast |0 http://id.worldcat.org/fast/fst01010159 | |
| 650 | 7 | |a Questionnaires |x Methodology. |2 fast |0 http://id.worldcat.org/fast/fst01085698 | |
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