Questionnaire design : how to plan, structure, and write survey material for effective market research /
Saved in:
| Author / Creator: | Brace, Ian, 1949- |
|---|---|
| Imprint: | London ; Sterling, VA : Kogan Page, 2004. |
| Description: | xii, 289 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.) |
| Language: | English |
| Series: | Market research in practice series |
| Subject: | Market surveys -- Methodology. Questionnaires -- Methodology. Market surveys -- Methodology. Questionnaires -- Methodology. |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5701342 |
| Physical Description: | xii, 289 p. : ill. ; 24 cm. + |
|---|---|
| Format: | System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB. |
| Bibliography: | Includes bibliographical references (p. 277-280) and index. |
| ISBN: | 074944181X |
