70s : all-American ads /

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Bibliographic Details
Imprint:Köln ; Los Angeles : Taschen, c2004.
Description:701 p. : chiefly ill. (chiefly col.) ; 27 cm.
Subject:Commercial art -- United States -- Pictorial works.
Advertising -- United States -- History -- Pictorial works.
Nineteen seventies.
Commercial art.
Nineteen seventies.
Popular culture.
United States.
Trivia and miscellanea.
Illustrated works.
Pictorial works.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/5616829
Hidden Bibliographic Details
Varying Form of Title:Seventies, all-American ads
All-American ads, 70s
Other authors / contributors:Heimann, Jim, 1948-
Heller, Steven.
Notes:Includes index.
Introduction in English, German, French, Spanish and Japanese.
Summary:Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.
Item Description:Includes index.
Physical Description:701 p. : chiefly ill. (chiefly col.) ; 27 cm.