1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing /

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Bibliographic Details
Meeting name:AMA Winter Educators' Conference (1st : 1983 : Sarasota, Fla.)
Imprint:Chicago, IL : American Marketing Association, c1983.
Description:ix, 278 p. : ill. ; 28 cm.
Language:English
Series:Proceedings series (American Marketing Association)
Proceedings series (American Marketing Association)
Subject:Marketing research -- Mathematical models -- Congresses.
Marketing research -- Statistical methods -- Congresses.
Marketing research -- Mathematical models.
Marketing research -- Statistical methods.
Conference papers and proceedings.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/554300
Hidden Bibliographic Details
Other title:1983 A.M.A. Winter Educator's Conference.
Research methods and causal modeling in marketing.
Other authors / contributors:Darden, William R., 1936-
Monroe, Kent B.
Dillon, William R.
American Marketing Association.
ISBN:0877571627
Notes:Includes bibliographies.

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