1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing /
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| Meeting name: | AMA Winter Educators' Conference (1st : 1983 : Sarasota, Fla.) |
|---|---|
| Imprint: | Chicago, IL : American Marketing Association, c1983. |
| Description: | ix, 278 p. : ill. ; 28 cm. |
| Language: | English |
| Series: | Proceedings series (American Marketing Association) Proceedings series (American Marketing Association) |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/554300 |
MARC
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| 111 | 2 | |a AMA Winter Educators' Conference |n (1st : |d 1983 : |c Sarasota, Fla.) | |
| 245 | 1 | 0 | |a 1983 AMA Winter Educators' Conference : |b research methods and causal modeling in marketing / |c edited by William R. Darden, Kent B. Monroe, William R. Dillon. |
| 260 | 0 | |a Chicago, IL : |b American Marketing Association, |c c1983. | |
| 300 | |a ix, 278 p. : |b ill. ; |c 28 cm. | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
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| 440 | 0 | |a Proceedings series (American Marketing Association) | |
| 504 | |a Includes bibliographies. | ||
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| 650 | 0 | |a Marketing research |x Statistical methods |x Congresses. | |
| 650 | 7 | |a Marketing research |x Mathematical models. |2 fast |0 http://id.worldcat.org/fast/fst01010295 | |
| 650 | 7 | |a Marketing research |x Statistical methods. |2 fast |0 http://id.worldcat.org/fast/fst01010301 | |
| 655 | 7 | |a Conference papers and proceedings. |2 fast |0 http://id.worldcat.org/fast/fst01423772 | |
| 700 | 1 | 0 | |a Darden, William R., |d 1936- |0 http://id.loc.gov/authorities/names/n82079121 |1 http://viaf.org/viaf/109306648 |
| 700 | 1 | 0 | |a Monroe, Kent B. |0 http://id.loc.gov/authorities/names/n78042221 |1 http://viaf.org/viaf/77364108 |
| 700 | 1 | 0 | |a Dillon, William R. |0 http://id.loc.gov/authorities/names/n78006434 |1 http://viaf.org/viaf/93436052 |
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| 740 | 0 | 1 | |a 1983 A.M.A. Winter Educator's Conference. |
| 740 | 0 | 1 | |a Research methods and causal modeling in marketing. |
| 830 | 0 | |a Proceedings series (American Marketing Association) |0 http://id.loc.gov/authorities/names/n83731183 | |
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