1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing /

1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing /

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Bibliographic Details
Meeting name:	AMA Winter Educators' Conference (1st : 1983 : Sarasota, Fla.)
Imprint:	Chicago, IL : American Marketing Association, c1983.
Description:	ix, 278 p. : ill. ; 28 cm.
Language:	English
Series:	Proceedings series (American Marketing Association) Proceedings series (American Marketing Association)
Subject:	Marketing research -- Mathematical models -- Congresses. Marketing research -- Statistical methods -- Congresses. Marketing research -- Mathematical models. Marketing research -- Statistical methods. Conference papers and proceedings.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/554300

Hidden Bibliographic Details
Other title:	1983 A.M.A. Winter Educator's Conference. Research methods and causal modeling in marketing.
Other authors / contributors:	Darden, William R., 1936- Monroe, Kent B. Dillon, William R. American Marketing Association.
ISBN:	0877571627
Notes:	Includes bibliographies.

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Call Number:	HF5415.2.A340 1983
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