Marketing research : an applied orientation /
Saved in:
Author / Creator: | Malhotra, Naresh K. |
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Edition: | 4th ed. |
Imprint: | Upper Saddle River, NJ : Pearson/Prentice Hall, c2004. |
Description: | xxix, 713, [69] p. : ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.) |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5369655 |
Varying Form of Title: | SPSS student version 11.0 for Windows / |
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ISBN: | 0130337161 |
Notes: | Includes bibliographical references (p. [725]-[758]) and indexes. System requirements: Windows 98+/NT. |
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