|
|
|
|
| LEADER |
00000pam a2200000 a 4500 |
| 001 |
5369655 |
| 003 |
ICU |
| 005 |
20060127164600.0 |
| 008 |
021030s2004 njua b 001 0 eng |
| 010 |
|
|
|a 2002042467
|
| 020 |
|
|
|a 0130337161
|
| 040 |
|
|
|a DLC
|c DLC
|d YDX
|d OrLoB-B
|d UtOrBLW
|
| 042 |
|
|
|a pcc
|
| 049 |
|
|
|a CGUA
|
| 050 |
0 |
0 |
|a HF5415.2
|b .M29 2004
|
| 082 |
0 |
0 |
|a 658.8/3
|2 21
|
| 100 |
1 |
|
|a Malhotra, Naresh K.
|0 http://id.loc.gov/authorities/names/n92036644
|1 http://viaf.org/viaf/180684
|
| 245 |
1 |
0 |
|a Marketing research :
|b an applied orientation /
|c Naresh K. Malhotra.
|
| 246 |
1 |
3 |
|a SPSS student version 11.0 for Windows /
|
| 250 |
|
|
|a 4th ed.
|
| 260 |
|
|
|a Upper Saddle River, NJ :
|b Pearson/Prentice Hall,
|c c2004.
|
| 300 |
|
|
|a xxix, 713, [69] p. :
|b ill. ;
|c 29 cm. +
|e 1 CD-ROM (4 3/4 in.)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 504 |
|
|
|a Includes bibliographical references (p. [725]-[758]) and indexes.
|
| 505 |
0 |
0 |
|g Ch. 1.
|t Introduction to Marketing Research --
|g Ch. 2.
|t Defining the Marketing Research Problem and Developing an Approach --
|g Ch. 3.
|t Research Design --
|g Ch. 4.
|t Exploratory Research Design: Secondary Data --
|g Ch. 5.
|t Exploratory Research Design: Qualitative Research --
|g Ch. 6.
|t Descriptive Research Design: Survey and Observation --
|g Ch. 7.
|t Causal Research Design: Experimentation --
|g Ch. 8.
|t Measurement and Scaling: Fundamentals and Comparative Scaling --
|g Ch. 9.
|t Measurement and Scaling: Noncomparative Scaling Techniques --
|g Ch. 10.
|t Questionnaire and Form Design --
|g Ch. 11.
|t Sampling: Design and Procedures --
|g Ch. 12.
|t Sampling: Final and Initial Sample Size Determination --
|g Ch. 13.
|t Fieldwork --
|g Ch. 14.
|t Data Preparation --
|g Ch. 15.
|t Frequency Distribution, Cross-Tabulation, and Hypothesis Testing --
|g Ch. 16.
|t Analysis of Variance and Covariance --
|g Ch. 17.
|t Correlation and Regression --
|g Ch. 18.
|t Discriminant Analysis --
|g Ch. 19.
|t Factor Analysis --
|g Ch. 20.
|t Cluster Analysis --
|g Ch. 21.
|t Multidimensional Scaling and Conjoint Analysis --
|g Ch. 22.
|t Report Preparation and Presentation --
|g Ch. 23.
|t International Marketing Research --
|g App.
|t Statistical Tables.
|
| 538 |
|
|
|a System requirements: Windows 98+/NT.
|
| 650 |
|
0 |
|a Marketing research.
|0 http://id.loc.gov/authorities/subjects/sh85081350
|
| 650 |
|
0 |
|a Marketing research
|x Methodology.
|0 http://id.loc.gov/authorities/subjects/sh2010100740
|
| 650 |
|
7 |
|a Marketing research.
|2 fast
|0 http://id.worldcat.org/fast/fst01010284
|
| 650 |
|
7 |
|a Marketing research
|x Methodology.
|2 fast
|0 http://id.worldcat.org/fast/fst01010296
|
| 901 |
|
|
|a ToCBNA
|
| 903 |
|
|
|a HeVa
|
| 035 |
|
|
|a (OCoLC)50982255
|
| 929 |
|
|
|a cat
|
| 999 |
f |
f |
|i 8c784e29-a0dd-5910-817c-d23fbf2bbe6b
|s ff89adb0-9373-54f5-b21b-7f76daed2596
|
| 928 |
|
|
|t Library of Congress classification
|a HF5415.2.M29 2004
|l ASR
|c ASR-JRLASR
|i 4957682
|
| 928 |
|
|
|t Library of Congress classification
|a HF5415.2.M29 2004
|l JRL
|c JRL-Gen
|i 6495595
|
| 927 |
|
|
|t Library of Congress classification
|a HF5415.2.M29 2004
|l ASR
|c ASR-JRLASR
|b 64387959
|i 7763920
|
| 927 |
|
|
|t Library of Congress classification
|a HF5415.2.M29 2004
|v text
|l JRL
|c JRL-Gen
|b 66208833
|i 7763921
|
