APA (7th ed.) Citation

Malhotra, N. K. (2004). Marketing research: An applied orientation (4th ed.). Pearson/Prentice Hall.

Chicago Style (17th ed.) Citation

Malhotra, Naresh K. Marketing Research: An Applied Orientation. 4th ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2004.

MLA (8th ed.) Citation

Malhotra, Naresh K. Marketing Research: An Applied Orientation. 4th ed. Pearson/Prentice Hall, 2004.