Basis for marketing decision through controlled motivation research.

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Bibliographic Details
Author / Creator:Cheskin, Louis, 1907-1981
Imprint:New York, Liveright Pub. Corp. [1961]
Description:282p. illus. 22cm.
Language:English
Subject:Motivation research (Marketing)
Motivation research (Marketing)
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/531422

Regenstein, Bookstacks

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Call Number: HF5415.C518
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