Marketing decision making: a model building approach.

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Bibliographic Details
Author / Creator:Kotler, Philip
Imprint:New York, Holt, Rinehart and Winston [1971]
Description:xi, 720 p. illus. 25 cm.
Language:English
Series:Holt, Rinehart and Winston marketing series
Subject:Marketing -- Decision making -- Mathematical models.
Mercadologia
Marketing -- Decision making -- Mathematical models
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/531419
Hidden Bibliographic Details
ISBN:0030781655
Notes:Includes bibliographical references.
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