Marketing decision making: a model building approach.
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| Author / Creator: | Kotler, Philip |
|---|---|
| Imprint: | New York, Holt, Rinehart and Winston [1971] |
| Description: | xi, 720 p. illus. 25 cm. |
| Language: | English |
| Series: | Holt, Rinehart and Winston marketing series |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/531419 |
| Physical Description: | xi, 720 p. illus. 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0030781655 |