APA (7th ed.) Citation

Kotler, P. (1971). Marketing decision making: A model building approach. Holt, Rinehart and Winston.

Chicago Style (17th ed.) Citation

Kotler, Philip. Marketing Decision Making: A Model Building Approach. New York: Holt, Rinehart and Winston, 1971.

MLA (8th ed.) Citation

Kotler, Philip. Marketing Decision Making: A Model Building Approach. Holt, Rinehart and Winston, 1971.

Warning: These citations may not always be 100% accurate.