Marketing decision making: a model building approach.

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Bibliographic Details
Author / Creator:Kotler, Philip
Imprint:New York, Holt, Rinehart and Winston [1971]
Description:xi, 720 p. illus. 25 cm.
Series:Holt, Rinehart and Winston marketing series
Subject:Marketing -- Decision making -- Mathematical models.
Marketing -- Decision making -- Mathematical models
Format: Print Book
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Notes:Includes bibliographical references.

Regenstein, Bookstacks

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Call Number: HF5415.K87
c.2 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian