Models, measurement and marketing /
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Imprint: | Englewood Cliffs,NJ : Prentice-Hall, c1965. |
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Description: | 216 p. ; ill. ; 23 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/530015 |
Other authors / contributors: | Langhoff, Severin Peter, 1910-1987 Market Research Council. |
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Notes: | "A special project of the Market Research Council." "Papers presented at the monthly ... meetings of the [Market Research] Council ... 1961-62."--Pref. Bibliography: p. 212-216. |
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