Models, measurement and marketing /

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Bibliographic Details
Imprint:Englewood Cliffs,NJ : Prentice-Hall, c1965.
Description:216 p. ; ill. ; 23 cm.
Subject:Marketing research
Marketing -- Mathematical models
Marketing -- Mathematical models.
Marketing research.
Format: Print Book
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Hidden Bibliographic Details
Other authors / contributors:Langhoff, Severin Peter, 1910-1987
Market Research Council.
Notes:"A special project of the Market Research Council."
"Papers presented at the monthly ... meetings of the [Market Research] Council ... 1961-62."--Pref.
Bibliography: p. 212-216.

Regenstein, Bookstacks

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Call Number: HF5415.2.M34
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