Encyclopedia of presidential campaigns, slogans, issues, and platforms /

A comprehensive resource for those interested in the history of presidential rhetoric and campaigns, this book's first part contains chronologically arranged entries describing each campaign since 1789; the second contains alphabetically arranged entries that discuss important issues, slogans, and platforms which have emerged from past campaigns. Those with a sense of history will recognize such political slogans and catchphrases as, "In Your Heart, You Know He's Right" (Goldwater, 1964), "Tippecanoe and Tyler Too" (Harrison/Tyler, 1840), and "There You Go Again" (Reagan, 1980). Political ads are highlighted as well, such as the "Tank" campaign ad (used by Bush against Dukakis, 1988), or the "Daisy" ad (used by Johnson against Goldwater, 1964). Defining moments are featured, such as the "Checkers Speech" (Vice Presidential candidate Nixon, 1952), and "A New Deal" (Franklin D. Roosevelt, 1932). Each entry includes a selected list of further references, and an appendix provides a chronological table of major party campaign platforms for a quick review of key issues and policies relevant to a specific campaign. ^BSumming Up: Highly recommended. Public and academic libraries. L. Kong California State University, San Bernardino

The authors' intention in this volume meant for college undergraduates and high-school students is to "support the initial stages of a student's inquiry and ensure the continued legacy of a particularly fascinating aspect of the American political past--presidential politics." Part 1 explores each presidential campaign from 1789 through 2000. Each entry examines issues and slogans and briefly describes the course of the campaign. Important issues, programs, slogans, and platforms make up the alphabetically arranged entries in part 2 and include both broad, general entries (e.g., Affirmative action, Iran hostage crisis, School prayer issue0 ) as well as shorter entries focused on specific events, individuals, slogans, or phrases (e.g., "Daisy" campaign ad0 , Fireside chat0 , "Happy Days Are Here Again0 , "0 "Read My Lips, No New Taxes"0 ). Entries for presidential candidates are cross-referenced to the appropriate campaigns in part 1. Cross-references are heavily used as boldface terms or as see also0 references at the end of each entry. Suggested readings are also included with each entry. A "Guide to Related Topics," which groups topics under general headings such as "Campaign Management and the Tools of Political Persuasion," "Elections Decided by Electoral College Contrary to Popular Vote," and "Presidential Candidates," offers a quick summary of themes found throughout the book. Historical context is provided by a "Timeline of Presidential Campaigns." The appendix includes a table of selected major party platforms from 1840 to 2000. The planks are grouped under economic policies, social and political principles, civil rights and liberties, foreign affairs, and others. A selected bibliography and an index complete the book. The goal of stimulating the student toward further exploration and research into presidential politics and its rich history is well served by this clearly written and easy-to-use tool. It will be an excellent addition to high-school and undergraduate libraries as well as public libraries. -- RBB Copyright 2004 Booklist

Gr 10 Up-Part one of this resource contains overviews of each campaign from 1788 to 2000. These essays will give students insight into the moods, platforms, and behind-the-scenes activities of leaders during these periods. Following this section are alphabetical entries covering significant individuals, candidates, issues, slogans, and terms from abortion to "You Never Had It So Good." These clearly written articles range in length from a paragraph to several pages. Unfortunately, occasional see references lead to dead ends. A six-page chronology begins the work, and the appendix briefly outlines the party planks since 1840 under such topics as "Economic Policies," "Foreign Affairs," and "Civil Rights and Liberties." Many of the black-and-white photographs and reproductions are either dark or lacking in contrast. The selected bibliography is fairly extensive. A handy title to own in an election year.-Karen Sutherland, Bartlett Public Library, IL (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.