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5127858 |
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20050112145200.0 |
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020715s2003 enka b 001 0 eng |
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|a 2002027894
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|a 0273651137 (alk. paper)
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|a DLC
|c DLC
|d NhCcYBP
|d OCoLC
|d OrLoB-B
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|a pcc
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|a HF5415.2
|b .W558 2003
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0 |
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|a 658.8/3
|2 21
|
| 100 |
1 |
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|a Wilson, Alan M.
|0 http://id.loc.gov/authorities/names/n2002109523
|1 http://viaf.org/viaf/163512846
|
| 245 |
1 |
0 |
|a Marketing research :
|b an integrated approach /
|c Alan Wilson.
|
| 260 |
|
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|a Harlow, England ;
|a New York :
|b Prentice Hall/Financial Times,
|c 2003.
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| 300 |
|
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|a xiv, 353 p. :
|b ill. ;
|c 25 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
0 |
|t Foreword by the Chairman of the MRS --
|g 1.
|t The role of marketing research and customer information in decision making --
|g 2.
|t The marketing research process --
|g 3.
|t Secondary data and customer databases --
|g 4.
|t Collecting observation data --
|g 5.
|t Collecting and analysing qualitative data --
|g 6.
|t Collecting quantitative data --
|g 7.
|t Designing questionnaires --
|g 8.
|t Sampling methods --
|g 9.
|t Analysing quantitative data --
|g 10.
|t Presenting the research results --
|t Marketing research in action: case histories --
|t Current issues in marketing research.
|
| 583 |
1 |
|
|a committed to retain
|c 20170930
|d 20421213
|f HathiTrust
|5 ICU
|
| 650 |
|
0 |
|a Marketing research.
|0 http://id.loc.gov/authorities/subjects/sh85081350
|
| 650 |
|
7 |
|a Marketing research.
|2 fast
|0 http://id.worldcat.org/fast/fst01010284
|
| 901 |
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|a ToCBNA
|
| 903 |
|
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|a HeVa
|
| 903 |
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|a Hathi
|
| 035 |
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|a (OCoLC)50205651
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| 929 |
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|t Library of Congress classification
|a HF5415.2 .W558 2003
|l JRL
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|t Library of Congress classification
|a HF5415.2 .W558 2003
|l JRL
|c JRL-Gen
|e CONE
|b 62129051
|i 7661357
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