Marketing research and modeling : progress and prospects : a tribute to Paul E. Green /

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Bibliographic Details
Imprint:Boston : Kluwer Academic Publishers, c2004.
Description:xiv, 346 p. : ill. ; 24 cm.
Series:International series in quantitative marketing ; 14
Subject:Green, Paul E.
Green, Paul E.
Marketing research -- Methodology.
Marketing -- Mathematical models.
Conjoint analysis (Marketing)
Conjoint analysis (Marketing)
Marketing -- Mathematical models.
Marketing research -- Methodology.
Format: Print Book
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Other authors / contributors:Green, Paul E.
Wind, Yoram.
ISBN:1402075960 (alk. paper)
Notes:Book stemming from a conference held in May 2002.
Includes bibliographical references and index.

Regenstein, Bookstacks

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Call Number: HF5415.2 .M35557 2004
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian
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