Marketing research and modeling : progress and prospects : a tribute to Paul E. Green /

Marketing research and modeling : progress and prospects : a tribute to Paul E. Green /

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Bibliographic Details
Imprint:	Boston : Kluwer Academic Publishers, c2004.
Description:	xiv, 346 p. : ill. ; 24 cm.
Language:	English
Series:	International series in quantitative marketing ; 14
Subject:	Green, Paul E. Green, Paul E. Marketing research -- Methodology. Marketing -- Mathematical models. Conjoint analysis (Marketing) Conjoint analysis (Marketing) Marketing -- Mathematical models. Marketing research -- Methodology. Festschriften.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/5082375

Hidden Bibliographic Details
Other authors / contributors:	Green, Paul E. Wind, Yoram.
ISBN:	1402075960 (alk. paper)
Notes:	Book stemming from a conference held in May 2002. Includes bibliographical references and index.

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Call Number:	HF5415.2 .M35557 2004
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