Marketing research /
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Edition: | 6th ed. |
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Imprint: | Englewood Cliffs, N.J. : Prentice-Hall, c1982. |
Description: | xviii, 616 p. : ill. ; 24 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/496359 |
Item Description: | Includes indexes. |
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Physical Description: | xviii, 616 p. : ill. ; 24 cm. |
Bibliography: | Bibliography: p. 591-599. |
ISBN: | 0135576520 |