Shoveling smoke : advertising and globalization in contemporary India /
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Author / Creator: | Mazzarella, William, 1969- |
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Imprint: | Durham : Duke University Press, 2003. |
Description: | xi, 364 p. : ill. ; 25 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4950154 |
Table of Contents:
- Illustrations
- Acknowledgments
- Introduction
- 1.. Locations: Advertising and the New Swadeshi
- 2.. Elaborations: The Commodity Image
- Part 1.
- 3.. Citizens Have Sex, Consumers Make Love: KamaSutra I
- 4.. The Aesthetic Politics of Aspiration: KamaSutra II
- Part 2.
- 5.. Bombay Global: Mobility and Locality I
- 6.. Bombay Local: Mobility and Locality II
- Part 3.
- 7.. Indian Fun: Constructing "the Indian Consumer" I
- 8.. Close Distance: Constructing "the Indian Consumer" II
- Notes
- Works Cited
- Index