Shoveling smoke : advertising and globalization in contemporary India /

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Bibliographic Details
Author / Creator:Mazzarella, William, 1969-
Imprint:Durham : Duke University Press, 2003.
Description:xi, 364 p. : ill. ; 25 cm.
Language:English
Subject:Advertising -- India.
Advertising -- Social aspects -- India.
Marketing -- India.
Consumption (Economics) -- India.
Globalization -- Economic aspects -- India.
Advertising.
Advertising -- Social aspects.
Consumption (Economics)
Globalization -- Economic aspects.
Marketing.
India.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4950154
Hidden Bibliographic Details
ISBN:0822331098 (cloth : alk. paper)
0822331454 (pbk. : alk. paper)
Notes:Includes bibliographical references (p. [331]-349) and index.
Table of Contents:
  • Illustrations
  • 5.. Bombay Global: Mobility and Locality I
  • 6.. Bombay Local: Mobility and Locality II
  • Part 3.
  • 7.. Indian Fun: Constructing "the Indian Consumer" I
  • 8.. Close Distance: Constructing "the Indian Consumer" II
  • Notes
  • Works Cited
  • Index
  • Acknowledgments
  • Introduction
  • 1.. Locations: Advertising and the New Swadeshi
  • 2.. Elaborations: The Commodity Image
  • Part 1.
  • 3.. Citizens Have Sex, Consumers Make Love: KamaSutra I
  • 4.. The Aesthetic Politics of Aspiration: KamaSutra II
  • Part 2.