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030113s2003 ncua b 001 0 eng |
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|a 2003000435
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|a 0822331098 (cloth : alk. paper)
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|a 0822331454 (pbk. : alk. paper)
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|a (OCoLC)51454469
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|d NhCcYBP
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|a HF5813.I4
|b M39 2003
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0 |
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|a 659.1/0954
|2 21
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| 100 |
1 |
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|a Mazzarella, William,
|d 1969-
|0 http://id.loc.gov/authorities/names/n2003093808
|1 http://viaf.org/viaf/14148693
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| 245 |
1 |
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|a Shoveling smoke :
|b advertising and globalization in contemporary India /
|c William Mazzarella.
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| 260 |
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|a Durham :
|b Duke University Press,
|c 2003.
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| 300 |
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|a xi, 364 p. :
|b ill. ;
|c 25 cm.
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| 336 |
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
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| 337 |
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|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
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| 338 |
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|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
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| 504 |
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|a Includes bibliographical references (p. [331]-349) and index.
|
| 505 |
0 |
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|g 1.
|t Locations: Advertising and the New Swadeshi --
|g 2.
|t Elaborations: The Commodity Image --
|g 3.
|t Citizens Have Sex, Consumers Make Love: KamaSutra I --
|g 4.
|t The Aesthetic Politics of Aspiration: KamaSutra II --
|g 5.
|t Bombay Global: Mobility and Locality I --
|g 6.
|t Bombay Local: Mobility and Locality II --
|g 7.
|t Indian Fun: Constructing "the Indian Consumer" I --
|g 8.
|t Close Distance: Constructing "the Indian Consumer" II.
|
| 650 |
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0 |
|a Advertising
|z India.
|
| 650 |
|
0 |
|a Advertising
|x Social aspects
|z India.
|
| 650 |
|
0 |
|a Marketing
|z India.
|0 http://id.loc.gov/authorities/subjects/sh2010100733
|
| 650 |
|
0 |
|a Consumption (Economics)
|z India.
|
| 650 |
|
0 |
|a Globalization
|x Economic aspects
|z India.
|0 http://id.loc.gov/authorities/subjects/sh2008118207
|
| 650 |
|
7 |
|a Advertising.
|2 fast
|0 http://id.worldcat.org/fast/fst00797511
|
| 650 |
|
7 |
|a Advertising
|x Social aspects.
|2 fast
|0 http://id.worldcat.org/fast/fst00797762
|
| 650 |
|
7 |
|a Consumption (Economics)
|2 fast
|0 http://id.worldcat.org/fast/fst00876455
|
| 650 |
|
7 |
|a Globalization
|x Economic aspects.
|2 fast
|0 http://id.worldcat.org/fast/fst00943533
|
| 650 |
|
7 |
|a Marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst01010167
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| 651 |
|
7 |
|a India.
|2 fast
|0 http://id.worldcat.org/fast/fst01210276
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| 901 |
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|a ToCBNA
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| 903 |
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|t Library of Congress classification
|a HF5813.I4 M39 2003
|l JRL
|c JRL-Gen
|i 4583727
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| 927 |
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|t Library of Congress classification
|a HF5813.I4 M39 2003
|l JRL
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|i 7516177
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