Shoveling smoke : advertising and globalization in contemporary India /
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| Author / Creator: | Mazzarella, William, 1969- |
|---|---|
| Imprint: | Durham : Duke University Press, 2003. |
| Description: | xi, 364 p. : ill. ; 25 cm. |
| Language: | English |
| Subject: | Advertising -- India. Advertising -- Social aspects -- India. Marketing -- India. Consumption (Economics) -- India. Globalization -- Economic aspects -- India. Advertising. Advertising -- Social aspects. Consumption (Economics) Globalization -- Economic aspects. Marketing. India. |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4950154 |
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| 008 | 030113s2003 ncua b 001 0 eng | ||
| 010 | |a 2003000435 | ||
| 020 | |a 0822331098 (cloth : alk. paper) | ||
| 020 | |a 0822331454 (pbk. : alk. paper) | ||
| 035 | |a (OCoLC)51454469 | ||
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| 050 | 0 | 0 | |a HF5813.I4 |b M39 2003 |
| 082 | 0 | 0 | |a 659.1/0954 |2 21 |
| 100 | 1 | |a Mazzarella, William, |d 1969- |0 http://id.loc.gov/authorities/names/n2003093808 |1 http://viaf.org/viaf/14148693 | |
| 245 | 1 | 0 | |a Shoveling smoke : |b advertising and globalization in contemporary India / |c William Mazzarella. |
| 260 | |a Durham : |b Duke University Press, |c 2003. | ||
| 300 | |a xi, 364 p. : |b ill. ; |c 25 cm. | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
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| 338 | |a volume |b nc |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/nc | ||
| 504 | |a Includes bibliographical references (p. [331]-349) and index. | ||
| 505 | 0 | 0 | |g 1. |t Locations: Advertising and the New Swadeshi -- |g 2. |t Elaborations: The Commodity Image -- |g 3. |t Citizens Have Sex, Consumers Make Love: KamaSutra I -- |g 4. |t The Aesthetic Politics of Aspiration: KamaSutra II -- |g 5. |t Bombay Global: Mobility and Locality I -- |g 6. |t Bombay Local: Mobility and Locality II -- |g 7. |t Indian Fun: Constructing "the Indian Consumer" I -- |g 8. |t Close Distance: Constructing "the Indian Consumer" II. |
| 650 | 0 | |a Advertising |z India. | |
| 650 | 0 | |a Advertising |x Social aspects |z India. | |
| 650 | 0 | |a Marketing |z India. |0 http://id.loc.gov/authorities/subjects/sh2010100733 | |
| 650 | 0 | |a Consumption (Economics) |z India. | |
| 650 | 0 | |a Globalization |x Economic aspects |z India. |0 http://id.loc.gov/authorities/subjects/sh2008118207 | |
| 650 | 7 | |a Advertising. |2 fast |0 http://id.worldcat.org/fast/fst00797511 | |
| 650 | 7 | |a Advertising |x Social aspects. |2 fast |0 http://id.worldcat.org/fast/fst00797762 | |
| 650 | 7 | |a Consumption (Economics) |2 fast |0 http://id.worldcat.org/fast/fst00876455 | |
| 650 | 7 | |a Globalization |x Economic aspects. |2 fast |0 http://id.worldcat.org/fast/fst00943533 | |
| 650 | 7 | |a Marketing. |2 fast |0 http://id.worldcat.org/fast/fst01010167 | |
| 651 | 7 | |a India. |2 fast |0 http://id.worldcat.org/fast/fst01210276 | |
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