Shoveling smoke : advertising and globalization in contemporary India /
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| Author / Creator: | Mazzarella, William, 1969- |
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| Imprint: | Durham : Duke University Press, 2003. |
| Description: | xi, 364 p. : ill. ; 25 cm. |
| Language: | English |
| Subject: | Advertising -- India. Advertising -- Social aspects -- India. Marketing -- India. Consumption (Economics) -- India. Globalization -- Economic aspects -- India. Advertising. Advertising -- Social aspects. Consumption (Economics) Globalization -- Economic aspects. Marketing. India. |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4950154 |
| Physical Description: | xi, 364 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references (p. [331]-349) and index. |
| ISBN: | 0822331098 (cloth : alk. paper) 0822331454 (pbk. : alk. paper) |