The Advertising age encyclopedia of advertising /

The Advertising age encyclopedia of advertising /

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Bibliographic Details
Imprint:	New York ; London : Fitzroy Dearborn, c2003.
Description:	3 v. (1873 p.) : ill ; 29 cm.
Language:	English
Subject:	Advertising -- Encyclopedias. Advertising. Reference works. Encyclopedias.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4867843

Hidden Bibliographic Details
Varying Form of Title:	Encyclopedia of advertising.
Other uniform titles:	Advertising age.
Other authors / contributors:	McDonough, John.
ISBN:	1579581722
Notes:	Includes bibliographical references and index.

Table of Contents:

Selected Entries Include
Absolut Vodka
British Airways
Censorship by Advertisers
Children: Targets of Advertising
Demographics
Eastman Kodak Company
Feminism, Impact of
Fuller & Smith & Ross, Inc.
Government Regulation
History: Pre-19th Century
Infomercial
Japan
Kraft Foods, Inc.
Logo
Music and Jingles
Negative Advertising
Outdoor Advertising
Package Design
Radio
Sex in Advertising
Typography
Volkswagen
Xerox Corporation
Yahoo!
And many more