Bibliographic Details

The Advertising age encyclopedia of advertising / editors, Joh McDonough, Karen Egolf ; illustration editor, Jacqueline V. Reid.

Imprint New York ; London : Fitzroy Dearborn, c2003.
Description 3 v. (1873 p.) : ill ; 29 cm.
Language English
Subject Advertising -- Encyclopedias.
Advertising.
Reference works.
Encyclopedias.
Format Print, Book
URL for this record http://pi.lib.uchicago.edu/1001/cat/bib/4867843
Varying Form of Title Portion of title Encyclopedia of advertising.
Other uniform titles Advertising age.
Other authors / contributors McDonough, John.
ISBN 1579581722
Notes Includes bibliographical references and index.
Table of Contents:
  • Selected Entries Include
  • Absolut Vodka
  • British Airways
  • Censorship by Advertisers
  • Children: Targets of Advertising
  • Demographics
  • Eastman Kodak Company
  • Feminism, Impact of
  • Fuller & Smith & Ross, Inc.
  • Government Regulation
  • History: Pre-19th Century
  • Infomercial
  • Japan
  • Kraft Foods, Inc.
  • Logo
  • Music and Jingles
  • Negative Advertising
  • Outdoor Advertising
  • Package Design
  • Radio
  • Sex in Advertising
  • Typography
  • Volkswagen
  • Xerox Corporation
  • Yahoo!
  • And many more