Bibliographic Details

The Advertising age encyclopedia of advertising / editors, Joh McDonough, Karen Egolf ; illustration editor, Jacqueline V. Reid.

Imprint New York ; London : Fitzroy Dearborn, c2003.
Description 3 v. (1873 p.) : ill ; 29 cm.
Language English
Subject Advertising -- Encyclopedias.
Reference works.
Format Print, Book
URL for this record
Varying Form of Title Portion of title Encyclopedia of advertising.
Other uniform titles Advertising age.
Other authors / contributors McDonough, John.
ISBN 1579581722
Notes Includes bibliographical references and index.
Review by Choice Review

The Encyclopedia of Advertising combines the expertise of editors affiliated with the Museum of Broadcast Communications, the Hartman Center for Sales, Advertising and Marketing History at Duke University, and Advertising Age, and represents a milestone in the scholarly treatment of advertising history. Containing more than 120 profiles of ad agencies, 160 of advertisers, brands, and campaigns, 47 individual biographies, and 68 thematic essays, the Encyclopedia is the first thing of its kind in the literature of advertising. Its entries, alphabetically arranged, provide easy browsing access and include numerous illustrations (many of them full-page color ad reproductions) and references. A list of all the entries is supplied in each of the three volumes. A detailed index includes cross-references, and appendixes provide tables of top agencies, advertisers, and advertising degree programs. Delightfully rich detail can be found: the General Motors essay prints the lyrics of "Baseball, Hot Dogs, Apple Pie, and Chevrolet," and the "History" of advertising begins with the ancient Egyptian marketplace and concludes with coverage for each decade of the 20th century. ^BSumming Up: Highly recommended. Academic, general, and professional readers. E. Truax University of North Texas

Copyright American Library Association, used with permission.
Review by Choice Review