The Advertising age encyclopedia of advertising /

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Bibliographic Details
Imprint:New York ; London : Fitzroy Dearborn, c2003.
Description:3 v. (1873 p.) : ill ; 29 cm.
Subject:Advertising -- Encyclopedias.
Reference works.
Format: Print Book
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Hidden Bibliographic Details
Varying Form of Title:Encyclopedia of advertising.
Other uniform titles:Advertising age.
Other authors / contributors:McDonough, John.
Notes:Includes bibliographical references and index.
Summary:For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.<br> <br> Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Physical Description:3 v. (1873 p.) : ill ; 29 cm.
Bibliography:Includes bibliographical references and index.