Marketing engineering : computer-assisted marketing analysis and planning /

Marketing engineering : computer-assisted marketing analysis and planning /

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Bibliographic Details
Author / Creator:	Lilien, Gary L., 1946-
Edition:	2nd ed.
Imprint:	Upper Saddle River, N.J. : Prentice Hall, c2003.
Description:	xxiv, 518 p. : ill. ; 26 cm.
Language:	English
Subject:	Marketing -- Data processing. Marketing -- Decision making -- Mathematical models. Marketing -- Decision making -- Data processing. Marketing -- Data processing. Marketing -- Decision making -- Data processing. Marketing -- Decision making -- Mathematical models.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4807062

Hidden Bibliographic Details
Other authors / contributors:	Rangaswamy, Arvind.
ISBN:	0130355496
Notes:	Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. Includes bibliographical references (p. [481]-497) and indexes.

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.125 .L54 2003
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian