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|b .L54 2003
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|2 21
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|a Lilien, Gary L.,
|d 1946-
|0 http://id.loc.gov/authorities/names/n80015952
|1 http://viaf.org/viaf/109174946
|
| 245 |
1 |
0 |
|a Marketing engineering :
|b computer-assisted marketing analysis and planning /
|c Gary L. Lilien, Arvind Rangaswamy.
|
| 250 |
|
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|a 2nd ed.
|
| 260 |
|
|
|a Upper Saddle River, N.J. :
|b Prentice Hall,
|c c2003.
|
| 300 |
|
|
|a xxiv, 518 p. :
|b ill. ;
|c 26 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
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|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 500 |
|
|
|a Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
|
| 504 |
|
|
|a Includes bibliographical references (p. [481]-497) and indexes.
|
| 650 |
|
0 |
|a Marketing
|x Data processing.
|0 http://id.loc.gov/authorities/subjects/sh2008107427
|
| 650 |
|
0 |
|a Marketing
|x Decision making
|x Mathematical models.
|
| 650 |
|
0 |
|a Marketing
|x Decision making
|x Data processing.
|
| 650 |
|
7 |
|a Marketing
|x Data processing.
|2 fast
|0 http://id.worldcat.org/fast/fst01010187
|
| 650 |
|
7 |
|a Marketing
|x Decision making
|x Data processing.
|2 fast
|0 http://id.worldcat.org/fast/fst01010190
|
| 650 |
|
7 |
|a Marketing
|x Decision making
|x Mathematical models.
|2 fast
|0 http://id.worldcat.org/fast/fst01010191
|
| 700 |
1 |
|
|a Rangaswamy, Arvind.
|0 http://id.loc.gov/authorities/names/n97051831
|1 http://viaf.org/viaf/23881855
|
| 903 |
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|a HeVa
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|t Library of Congress classification
|a HF5415.125 .L54 2003
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| 927 |
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|
|t Library of Congress classification
|a HF5415.125 .L54 2003
|l JRL
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|e CONE
|b 63335440
|i 7396733
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