Marketing engineering : computer-assisted marketing analysis and planning /

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Bibliographic Details
Author / Creator:Lilien, Gary L., 1946-
Edition:2nd ed.
Imprint:Upper Saddle River, N.J. : Prentice Hall, c2003.
Description:xxiv, 518 p. : ill. ; 26 cm.
Language:English
Subject:Marketing -- Data processing.
Marketing -- Decision making -- Mathematical models.
Marketing -- Decision making -- Data processing.
Marketing -- Data processing.
Marketing -- Decision making -- Data processing.
Marketing -- Decision making -- Mathematical models.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4807062
Hidden Bibliographic Details
Other authors / contributors:Rangaswamy, Arvind.
ISBN:0130355496
Notes:Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
Includes bibliographical references (p. [481]-497) and indexes.

Regenstein, Bookstacks

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Call Number: HF5415.125 .L54 2003
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian