How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them /

How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them /

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Bibliographic Details
Author / Creator:	Aitchison, Jim.
Imprint:	Singapore : Wiley & Sons (Asia), 2002.
Description:	xviii, 411 p. : ill., ports. ; 26 cm.
Language:	English
Subject:	Advertising -- Asia. Advertising -- Pacific Area. Communication in marketing -- Asia. Communication in marketing -- Pacific Area. Advertising campaigns. Brand name products -- Management. Advertising. Advertising campaigns. Brand name products -- Management. Communication in marketing. Asia. Pacific Area.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4709100

Hidden Bibliographic Details
ISBN:	0470820551
Notes:	Includes index.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5813.A74 A38 2002
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian