How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them /

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Bibliographic Details
Author / Creator:Aitchison, Jim.
Imprint:Singapore : Wiley & Sons (Asia), 2002.
Description:xviii, 411 p. : ill., ports. ; 26 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4709100
Hidden Bibliographic Details
ISBN:0470820551
Notes:Includes index.

MARC

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245 1 0 |a How Asia advertises :  |b the most successful campaigns in Asia-Pacific and the marketing strategies behind them /  |c Jim Aitchison. 
260 |a Singapore :  |b Wiley & Sons (Asia),  |c 2002. 
300 |a xviii, 411 p. :  |b ill., ports. ;  |c 26 cm. 
336 |a text  |b txt  |2 rdacontent  |0 http://id.loc.gov/vocabulary/contentTypes/txt 
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338 |a volume  |b nc  |2 rdacarrier  |0 http://id.loc.gov/vocabulary/carriers/nc 
500 |a Includes index. 
650 0 |a Advertising  |z Asia. 
650 0 |a Advertising  |z Pacific Area. 
650 0 |a Communication in marketing  |z Asia. 
650 0 |a Communication in marketing  |z Pacific Area. 
650 0 |a Advertising campaigns.  |0 http://id.loc.gov/authorities/subjects/sh85001196 
650 0 |a Brand name products  |x Management.  |0 http://id.loc.gov/authorities/subjects/sh2007102131 
650 7 |a Advertising.  |2 fast  |0 http://id.worldcat.org/fast/fst00797511 
650 7 |a Advertising campaigns.  |2 fast  |0 http://id.worldcat.org/fast/fst00797831 
650 7 |a Brand name products  |x Management.  |2 fast  |0 http://id.worldcat.org/fast/fst00837891 
650 7 |a Communication in marketing.  |2 fast  |0 http://id.worldcat.org/fast/fst00870196 
651 7 |a Asia.  |2 fast  |0 http://id.worldcat.org/fast/fst01240495 
651 7 |a Pacific Area.  |2 fast  |0 http://id.worldcat.org/fast/fst01243504 
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927 |t Library of Congress classification  |a HF5813.A74 A38 2002  |l JRL  |c JRL-Gen  |e CONE  |b 60835881  |i 7317625