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LEADER |
00000cam a2200000 a 4500 |
001 |
4709100 |
003 |
ICU |
005 |
20021112122200.0 |
008 |
020718s2002 si ac 001 0 eng d |
020 |
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|a 0470820551
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035 |
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|a NYPGR50191103-B
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035 |
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|a (OCoLC)50191103
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035 |
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|a (WaOLN)M190000308
|
035 |
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|a 90106399
|
040 |
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|a *HUA*
|c *HUA*
|d NN
|d OCoLC
|d CStRLIN
|
100 |
1 |
|
|a Aitchison, Jim.
|0 http://id.loc.gov/authorities/names/no97004855
|1 http://viaf.org/viaf/70990849
|
245 |
1 |
0 |
|a How Asia advertises :
|b the most successful campaigns in Asia-Pacific and the marketing strategies behind them /
|c Jim Aitchison.
|
260 |
|
|
|a Singapore :
|b Wiley & Sons (Asia),
|c 2002.
|
300 |
|
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|a xviii, 411 p. :
|b ill., ports. ;
|c 26 cm.
|
336 |
|
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
500 |
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|a Includes index.
|
650 |
|
0 |
|a Advertising
|z Asia.
|
650 |
|
0 |
|a Advertising
|z Pacific Area.
|
650 |
|
0 |
|a Communication in marketing
|z Asia.
|
650 |
|
0 |
|a Communication in marketing
|z Pacific Area.
|
650 |
|
0 |
|a Advertising campaigns.
|0 http://id.loc.gov/authorities/subjects/sh85001196
|
650 |
|
0 |
|a Brand name products
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh2007102131
|
650 |
|
7 |
|a Advertising.
|2 fast
|0 http://id.worldcat.org/fast/fst00797511
|
650 |
|
7 |
|a Advertising campaigns.
|2 fast
|0 http://id.worldcat.org/fast/fst00797831
|
650 |
|
7 |
|a Brand name products
|x Management.
|2 fast
|0 http://id.worldcat.org/fast/fst00837891
|
650 |
|
7 |
|a Communication in marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst00870196
|
651 |
|
7 |
|a Asia.
|2 fast
|0 http://id.worldcat.org/fast/fst01240495
|
651 |
|
7 |
|a Pacific Area.
|2 fast
|0 http://id.worldcat.org/fast/fst01243504
|
903 |
|
|
|a HeVa
|
903 |
|
|
|a Hathi
|
929 |
|
|
|a cat
|
999 |
f |
f |
|i f94fcbfc-2880-5c79-ae17-22d77f89c689
|s df4a0dbf-4bb6-57c3-ae63-c3cda6895acf
|
928 |
|
|
|t Library of Congress classification
|a HF5813.A74 A38 2002
|l JRL
|c JRL-Gen
|i 4698145
|
927 |
|
|
|t Library of Congress classification
|a HF5813.A74 A38 2002
|l JRL
|c JRL-Gen
|e CONE
|b 60835881
|i 7317625
|