How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them /
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| Author / Creator: | Aitchison, Jim. |
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| Imprint: | Singapore : Wiley & Sons (Asia), 2002. |
| Description: | xviii, 411 p. : ill., ports. ; 26 cm. |
| Language: | English |
| Subject: | Advertising -- Asia. Advertising -- Pacific Area. Communication in marketing -- Asia. Communication in marketing -- Pacific Area. Advertising campaigns. Brand name products -- Management. Advertising. Advertising campaigns. Brand name products -- Management. Communication in marketing. Asia. Pacific Area. |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4709100 |
Regenstein, Bookstacks
| Call Number: |
HF5813.A74 A38 2002
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| c.1 | Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian |
