Seven steps to a successful business plan /

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Bibliographic Details
Author / Creator:Coke, Al
Imprint:New York : AMACOM, c2002.
Description:xxxv, 428 p. ; ill. ; 27 cm.
Subject:Business planning.
Strategic planning.
Success in business.
Business planning.
Strategic planning.
Success in business.
Format: Print Book
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Notes:Includes bibliographical references (p. 409-417) and index.
Table of Contents:
  • Introduction: How This Book Can Help You Develop a Powerful Business Plan That Works
  • 1. How to Create a Compelling Company Story That Inspires Employees to Excel
  • 2. The Practical Guidelines for Building a Business Plan in Five Pages
  • 3. Strategic Planning: The Five Critical Considerations That Can Help Your Plan Succeed
  • 4. Vision and Mission: The Two Key Anchors That Add Passion and Purpose to Your Story
  • 5. Strategic Goals, Objectives, and Tasks: How to Set Them and Then Make Them Happen
  • 6. The Six Driving Forces That Affect Your Business Plan - And How to Focus on the Best One for Your Company's Needs
  • 7. Corporate Culture: The Four Ingredients That Are Crucial to Your Company's Success
  • 8. How to Build a One-Year Operational Plan That Improves Performance
  • 9. Structuring Your Story: How to Develop an Organizational Plan
  • 10. Pulling It All Together: The Resources Plan
  • 11. Contingency Planning: How to prepare for the Unexpected
  • 12. Implementing and Sustaining Your Business Plan
  • App. A. The Full Business Planning Model
  • App. B. The 1-Page Strategic Plan
  • App. C. The 1-Page Operational Plan
  • App. D. The 1-Page Organizational Plan
  • App. E. The 1-Page Resources Plan
  • App. F. The 1-Page Contingency Plan
  • App. G. Preconference Assignment
  • App. H. Plan Continuity
  • App. I. Master Action Plan Worksheet
  • App. J. Short-Term or "Quick Fix" Action Plan Worksheet.