Anatomy of a business plan : a step-by-step guide to building a business and securing your company's future /

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Bibliographic Details
Author / Creator:Pinson, Linda.
Edition:5th ed.
Imprint:Chicago, IL : Dearborn Trade Publishing, c2001.
Description:x, 278 p. : ill. ; 28 cm.
Subject:Business planning.
New business enterprises -- Planning.
Business planning.
New business enterprises -- Planning.
Format: Print Book
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ISBN:0793146003 (pbk.)
Notes:Includes index.
Table of Contents:
  • Acknowledgments
  • Automate Your Business Plan Software
  • Preface
  • Chapter 1. Business Plan Considerations
  • Why Do You Need a Business Plan?
  • What Do Lenders and Investors Look For?
  • The Key to Effective Writing
  • Effective Use of Your Time
  • Supporting Documents
  • Business Plan Outline
  • Developing an Exit Strategy
  • Where Is the finish Line?
  • Developing an Exit Strategy Is the Secret
  • What Are Some of the Forms of Exit?
  • Making Decisions Based on Your Exit Strategy
  • Exit Planning Just Makes Good Sense!
  • Developing Financial Assumptions
  • Adding Financial Assumption Explanations to Your Business Plan
  • What Is the Process for Developing Your Assumptions?
  • Steps to E-Tailing
  • Chapter 2. The Cover Sheet and Table of Contents
  • The Cover Sheet
  • The Table of Contents
  • Chapter 3. Executive Summary
  • Chapter 4. Part I: The Organizational Plan
  • What Is an Organizational Plan?
  • Summary Description of the Business
  • Products or Services
  • Intellectual Property
  • Location
  • Legal Structure
  • Management and Personnel
  • Accounting and Legal
  • Insurance
  • Security
  • Chapter 5. Part II: The Marketing Plan
  • Overview and Goals of a Marketing Strategy
  • Market Analysis
  • Contents of Your Marketing Strategy
  • Customer Service
  • Implementation of Marketing Strategy
  • Assessment of Marketing Effectiveness
  • The Product-Market Analysis
  • Chapter 6. Part III: Financial Documents
  • Purpose of Financial Documents
  • Types of Financial Documents
  • How to Proceed
  • Section I. Statements of Financial Needs and Uses of Funds from a Lender or Investor
  • Section II. Pro Forma Statements
  • Section III. Actual Performance (Historical) Financial Statements
  • Section IV. Financial Statement Analysis--The Final Tool
  • Chapter 7. Supporting Documents
  • Personal Resumes
  • Owner's Financial Statement
  • Credit Reports
  • Copies of Leases
  • Letters of Reference
  • Contracts
  • Legal Documents
  • Miscellaneous Documents
  • Chapter 8. U.S. Tax Information
  • Comparing the Tax System and Business Accounting
  • Free Tax Publications Available from the IRS
  • Chapter 9. Packaging Your Plan and Keeping it Up-to-Date
  • Part I. Business Plan Software
  • Part II. Packaging for Success
  • Part III. Keeping Your Business Plan Up-to-Date
  • Appendix I. Marine Art of California Business Plan
  • Appendix II. Dayne Landscaping, Inc. Business Plan
  • Appendix III. Wholesale Mobile Homes.Com Business Plan
  • Appendix IV. Blank Forms and Worksheets
  • Glossary of Business and Financial Terms
  • Index