Quantitative models in marketing research /

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Bibliographic Details
Author / Creator:Franses, Philip Hans, 1963-
Imprint:Cambridge, UK ; New York : Cambridge University Press, 2001.
Description:xiii, 206 p. : ill. ; 26 cm.
Language:English
Subject:Marketing research -- Mathematical models.
Marketing research -- Mathematical models.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4642188
Hidden Bibliographic Details
Other authors / contributors:Paap, Richard.
ISBN:0521801664
Notes:Includes bibliographical references (p. 196-201) and index.
Table of Contents:
  • List of figures
  • List of tables
  • Preface
  • 1. Introduction and outline of the book
  • 2. Features of marketing research data
  • 3. A continuous dependent variable
  • 4. A binomial dependent variable
  • 5. An unordered multinomial dependent variable
  • 6. An ordered multinomial dependent variable
  • 7. A limited dependent variable
  • 8. A duration dependent variable
  • Appendix
  • Bibliography
  • Author index
  • Subject index