Quantitative models in marketing research /
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Author / Creator: | Franses, Philip Hans, 1963- |
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Imprint: | Cambridge, UK ; New York : Cambridge University Press, 2001. |
Description: | xiii, 206 p. : ill. ; 26 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4642188 |
Other authors / contributors: | Paap, Richard. |
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ISBN: | 0521801664 |
Notes: | Includes bibliographical references (p. 196-201) and index. |
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