Quantitative models in marketing research /

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Bibliographic Details
Author / Creator:Franses, Philip Hans, 1963-
Imprint:Cambridge, UK ; New York : Cambridge University Press, 2001.
Description:xiii, 206 p. : ill. ; 26 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4642188
Hidden Bibliographic Details
Other authors / contributors:Paap, Richard.
ISBN:0521801664
Notes:Includes bibliographical references (p. 196-201) and index.

MARC

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504 |a Includes bibliographical references (p. 196-201) and index. 
505 0 0 |g 1.  |t Introduction and outline of the book --  |g 2.  |t Features of marketing research data --  |g 3.  |t A continuous dependent variable --  |g 4.  |t A binomial dependent variable --  |g 5.  |t An unordered multinomial dependent variable --  |g 6.  |t An ordered multinomial dependent variable --  |g 7.  |t A limited dependent variable --  |g 8.  |t A duration dependent variable --  |g App. A.1.  |t Overview of matrix algebra --  |g App. A.2.  |t Overview of distributions --  |g App. A.3.  |t Critical values. 
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