Marketing decision models /
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Imprint: | New York : Elsevier North Holland, c1981. |
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Description: | xii, 298 p. : graphs ; 24 cm. |
Language: | English |
Subject: | Marketing -- Management -- Decision-making -- Mathematical models. Marketing -- Mathematical models Marketing -- Management -- Decision making -- Mathematical models. Marketing -- Mathematical models. |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/463546 |
Other authors / contributors: | Schultz, Randall L. Zoltners, Andris A. |
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ISBN: | 0444004262 |
Notes: | Includes bibliographical references and index. |
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