Techno-ready marketing : how and why your customers adopt technology /
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| Author / Creator: | Parasuraman, A. |
|---|---|
| Imprint: | New York : Free Press, c2001. |
| Description: | xiv, 224 p. : ill. ; 22 cm. |
| Language: | English |
| Subject: | Technological innovations -- Management. Technological innovations -- Marketing. Technological innovations -- Management. Technological innovations -- Marketing. |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4527189 |
Table of Contents:
- Ch. 1. The Craft of Techno-Ready Marketing
- Ch. 2. Technology Readiness
- Ch. 3. The Technology Readiness Index (TRI)
- Ch. 4. The Five Types of Technology Customers
- Ch. 5. A Closer Look at Technology Customers
- Ch. 6. The Pyramid Model of Marketing
- Ch. 7. Acquiring Technology Customers
- Ch. 8. Satisfying the Technology Customer
- Ch. 9. The Techno-Ready Marketing Audit
- Ch. 10. The Techno-Ready Society.
