Techno-ready marketing : how and why your customers adopt technology /
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| Author / Creator: | Parasuraman, A. |
|---|---|
| Imprint: | New York : Free Press, c2001. |
| Description: | xiv, 224 p. : ill. ; 22 cm. |
| Language: | English |
| Subject: | Technological innovations -- Management. Technological innovations -- Marketing. Technological innovations -- Management. Technological innovations -- Marketing. |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4527189 |
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| 003 | ICU | ||
| 005 | 20031020220900.0 | ||
| 008 | 001108s2001 nyua b 001 0 eng | ||
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| 035 | |a (OCoLC)45363591 | ||
| 040 | |a DLC |c DLC |d DLC |d OCoLC |d OrLoB-B | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HD45 |b .P327 2001 |
| 082 | 0 | 0 | |a 658.8 |2 21 |
| 100 | 1 | |a Parasuraman, A. |0 http://id.loc.gov/authorities/names/n84198026 |1 http://viaf.org/viaf/22809934 | |
| 245 | 1 | 0 | |a Techno-ready marketing : |b how and why your customers adopt technology / |c A. Parasuraman and Charles L. Colby. |
| 260 | |a New York : |b Free Press, |c c2001. | ||
| 300 | |a xiv, 224 p. : |b ill. ; |c 22 cm. | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
| 337 | |a unmediated |b n |2 rdamedia |0 http://id.loc.gov/vocabulary/mediaTypes/n | ||
| 338 | |a volume |b nc |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/nc | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |g Ch. 1. |t The Craft of Techno-Ready Marketing -- |g Ch. 2. |t Technology Readiness -- |g Ch. 3. |t The Technology Readiness Index (TRI) -- |g Ch. 4. |t The Five Types of Technology Customers -- |g Ch. 5. |t A Closer Look at Technology Customers -- |g Ch. 6. |t The Pyramid Model of Marketing -- |g Ch. 7. |t Acquiring Technology Customers -- |g Ch. 8. |t Satisfying the Technology Customer -- |g Ch. 9. |t The Techno-Ready Marketing Audit -- |g Ch. 10. |t The Techno-Ready Society. |
| 650 | 0 | |a Technological innovations |x Management. |0 http://id.loc.gov/authorities/subjects/sh2008112644 | |
| 650 | 0 | |a Technological innovations |x Marketing. |0 http://id.loc.gov/authorities/subjects/sh2009103057 | |
| 650 | 7 | |a Technological innovations |x Management. |2 fast |0 http://id.worldcat.org/fast/fst01145035 | |
| 650 | 7 | |a Technological innovations |x Marketing. |2 fast |0 http://id.worldcat.org/fast/fst01145036 | |
| 700 | 1 | |a Colby, Charles L., |d 1956- |0 http://id.loc.gov/authorities/names/n00102160 |1 http://viaf.org/viaf/117365069 | |
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| 928 | |t Library of Congress classification |a HD45 .P327 2001 |l JRL |c JRL-Gen |i 4598615 | ||
| 927 | |t Library of Congress classification |a HD45 .P327 2001 |l JRL |c JRL-Gen |e CONE |b 59648069 |i 7131623 | ||
