Techno-ready marketing : how and why your customers adopt technology /
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| Author / Creator: | Parasuraman, A. |
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| Imprint: | New York : Free Press, c2001. |
| Description: | xiv, 224 p. : ill. ; 22 cm. |
| Language: | English |
| Subject: | Technological innovations -- Management. Technological innovations -- Marketing. Technological innovations -- Management. Technological innovations -- Marketing. |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4527189 |
| Physical Description: | xiv, 224 p. : ill. ; 22 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0684864940 |
