APA (7th ed.) Citation

Parasuraman, A., & Colby, C. L. (2001). Techno-ready marketing: How and why your customers adopt technology. Free Press.

Chicago Style (17th ed.) Citation

Parasuraman, A., and Charles L. Colby. Techno-ready Marketing: How and Why Your Customers Adopt Technology. New York: Free Press, 2001.

MLA (8th ed.) Citation

Parasuraman, A., and Charles L. Colby. Techno-ready Marketing: How and Why Your Customers Adopt Technology. Free Press, 2001.