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20220913151721.3 |
| 008 |
010306s2001 nyua b 001 0 eng d |
| 010 |
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|a 2001274378
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| 020 |
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|a 0071364153 (acid-free paper)
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| 035 |
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|a 2001274378
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| 035 |
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|a (OCoLC)46282855
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| 040 |
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|a ORX
|c ORX
|d DLC
|d OCoLC
|d OrLoB-B
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|a lccopycat
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0 |
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|a HF5415.15
|b .M334 2001
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| 082 |
0 |
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|a 658.8/27
|2 21
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| 100 |
1 |
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|a Mark, Margaret.
|0 http://id.loc.gov/authorities/names/nb99186267
|1 http://viaf.org/viaf/90608152
|
| 245 |
1 |
4 |
|a The hero and the outlaw :
|b building extraordinary brands through the power of archetypes /
|c Margaret Mark and Carol S. Pearson.
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| 260 |
|
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|a New York :
|b McGraw-Hill,
|c c2001.
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| 300 |
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|a xii, 384 p. :
|b ill. ;
|c 24 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
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|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
0 |
|t Foreword /
|r Alex Kroll --
|g Pt. I.
|t Primal Assets: A System for the Management of Meaning --
|g Ch. 1.
|t The First System - Ever - for the Management of Meaning --
|g Ch. 2.
|t Archetypes: The Heartbeat of Enduring Brands --
|g Ch. 3.
|t Postmodern Marketing --
|g Pt. II.
|t The Yearning for Paradise: Innocent, Explorer, Sage --
|g Ch. 4.
|t The Innocent --
|g Ch. 5.
|t The Explorer --
|g Ch. 6.
|t The Sage --
|g Pt. III.
|t Leaving a Thumbprint on the World: Hero, Outlaw, Magician --
|g Ch. 7.
|t The Hero --
|g Ch. 8.
|t The Outlaw --
|g Ch. 9.
|t The Magician --
|g Pt. IV.
|t No Man (or Woman) Is an Island: Regular Guy/Gal, Lover, Jester --
|g Ch. 10.
|t The Regular Guy/Gal --
|g Ch. 11.
|t The Lover --
|g Ch. 12.
|t The Jester --
|g Pt. V.
|t Providing Structure to the World: Caregiver, Creator, Ruler --
|g Ch. 13.
|t The Caregiver --
|g Ch. 14.
|t The Creator --
|g Ch. 15.
|t The Ruler --
|g Pt. VI.
|t Finding True North: Positioning an Archetypal Brand --
|g Ch. 16.
|t The Artichoke: Uncovering the Archetypal Meaning of Your Brand --
|g Ch. 17.
|t Telling Your Brand Story --
|g Ch. 18.
|t The Case of the March of Dimes: Lessons in a Lobby --
|g Pt. VII.
|t Deeper Waters --
|g Ch. 19.
|t May the Force Be with You: Capturing Category Essence --
|g Ch. 20.
|t The Real McCoy: Branding and Organizational Congruence --
|g Ch. 21.
|t Leaving a Legacy: The Ethics of Archetypal Marketing.
|
| 650 |
|
0 |
|a Product management.
|0 http://id.loc.gov/authorities/subjects/sh85107203
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| 650 |
|
0 |
|a Brand name products.
|0 http://id.loc.gov/authorities/subjects/sh85016403
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| 650 |
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0 |
|a Branding (Marketing)
|
| 650 |
|
7 |
|a Brand name products.
|2 fast
|0 http://id.worldcat.org/fast/fst00837883
|
| 650 |
|
7 |
|a Branding (Marketing)
|2 fast
|0 http://id.worldcat.org/fast/fst01743755
|
| 650 |
|
7 |
|a Product management.
|2 fast
|0 http://id.worldcat.org/fast/fst01078225
|
| 700 |
1 |
|
|a Pearson, Carol,
|d 1944-
|0 http://id.loc.gov/authorities/names/n81071936
|1 http://viaf.org/viaf/105387175
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| 901 |
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|s ece7d6e4-4afc-5ce8-aadd-59a2810a1aff
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| 928 |
|
|
|t Library of Congress classification
|a HF5415.15 .M334 2001
|l JRL
|c JRL-Gen
|i 6399707
|
| 927 |
|
|
|t Library of Congress classification
|a HF5415.15 .M334 2001
|l JRL
|c JRL-Gen
|e CONE
|b 57823075
|i 7068643
|
