Bibliographic Details

The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson.

Author / Creator Mark, Margaret.
Imprint New York : McGraw-Hill, c2001.
Description xii, 384 p. : ill. ; 24 cm.
Language English
Subject Product management.
Brand name products.
Branding (Marketing
Brand name products.
Branding (Marketing)
Product management.
Format E-Resource, Print, Book
URL for this record http://pi.lib.uchicago.edu/1001/cat/bib/4469984
Other authors / contributors Pearson, Carol, 1944-
ISBN 0071364153 (acid-free paper)
Notes Includes bibliographical references and index.

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Regenstein, Bookstacks

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Call Number: HF5415.15 .M334 2001

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