| Summary: | Agriculture, in addition to producing food, hides and fibre, also provides many other goods and services not priced in the market. These include environmental outputs such as rural amenities and disamenities, but also social and cultural functions. The economic value of these non-market goods and services of agriculture can be assessed by estimating how much purchasing power people would be willing to give up to acquire those outputs if they were forced to make a choice. The contingent valuation method (CVM) is one of the most widely used methodologies developed for the measurement of the value of non-market goods.
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