Multicultural marketing : selling to the new America : position your company today for optimal success in the diverse America of tomorrow /

Multicultural marketing : selling to the new America : position your company today for optimal success in the diverse America of tomorrow /

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Bibliographic Details
Author / Creator:	Schreiber, Alfred L.
Imprint:	Lincolnwood, Ill. : NTC Business Books, c2001.
Description:	xii, 300 p. : ill., maps ; 24 cm.
Language:	English
Subject:	Market segmentation -- United States. Minority consumers -- United States. Market segmentation. Minority consumers. United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4456495

Hidden Bibliographic Details
Other authors / contributors:	Lenson, Barry.
ISBN:	0844226017
Notes:	Includes bibliographical references and index.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.127 .S37 2001
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian