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00000cam a2200000 a 4500 |
| 001 |
4432106 |
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20040426205000.0 |
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001220s2001 nyua b 001 0 eng |
| 015 |
|
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|a GBA1-Z8937
|
| 020 |
|
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|a 0471492116
|
| 035 |
|
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|a NYPGR45648402-B
|
| 035 |
|
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|a (OCoLC)45648402
|
| 035 |
|
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|a 90077261
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| 040 |
|
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|a *UKM*
|c *UKM*
|d *UMC*
|d NN
|d CStRLIN
|d OrLoB-B
|d OCoLC
|
| 082 |
0 |
4 |
|a 658.8
|2 21
|
| 100 |
1 |
|
|a Tvede, Lars,
|d 1957-
|0 http://id.loc.gov/authorities/names/nr92014032
|1 http://viaf.org/viaf/61407124
|
| 245 |
1 |
0 |
|a Marketing strategies for the new economy /
|c Lars Tvede and Peter Ohnemus.
|
| 260 |
|
|
|a New York ;
|a Chichester :
|b Wiley,
|c c2001.
|
| 300 |
|
|
|a 246 p. :
|b ill. ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 504 |
|
|
|a Includes bibliographical references (p. [229]-237) and index.
|
| 505 |
0 |
0 |
|g Ch. 1.
|t Beginnings --
|g Ch. 2.
|t Technology --
|g Ch. 3.
|t Time --
|g Ch. 4.
|t Value --
|g Ch. 5.
|t The Digital School --
|g Ch. 6.
|t The Essence --
|g App. A.
|t Cooperation Possibilities in a Networked Ecosystem --
|g App. B.
|t End-User Segmentation Criteria --
|g App. C.
|t Important Field Research Methods --
|g App. D.
|t Input from the Marketing Audit to the Strategic Marketing Plan --
|g App. E.
|t Marketing Control Methods --
|g App. F.
|t Information Input for the Marketing Audit --
|g App. G.
|t Leading Marketing Schools --
|g App. H.
|t Sources on Traditional Marketing Schools --
|g App. I.
|t Sources on the Digital School of Marketing.
|
| 650 |
|
0 |
|a Marketing
|x Technological innovations.
|0 http://id.loc.gov/authorities/subjects/sh2010100309
|
| 650 |
|
7 |
|a High technology
|x Marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst00956416
|
| 650 |
|
7 |
|a Internet marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst00977272
|
| 650 |
|
7 |
|a Marketing
|x Management.
|2 fast
|0 http://id.worldcat.org/fast/fst01010209
|
| 650 |
|
7 |
|a Marketing
|x Technological innovations.
|2 fast
|0 http://id.worldcat.org/fast/fst01010260
|
| 901 |
|
|
|a ToCBNA
|
| 903 |
|
|
|a HeVa
|
| 903 |
|
|
|a Hathi
|
| 929 |
|
|
|a cat
|
| 999 |
f |
f |
|i ff6a6d79-6ef6-52ec-b9ec-de709f1a1d40
|s 1078ae13-2eb5-544f-8d54-7345dbe908e2
|
| 928 |
|
|
|t Library of Congress classification
|a HF5415.1265 .T84 2001
|l JRL
|c JRL-Gen
|i 4681316
|
| 927 |
|
|
|t Library of Congress classification
|a HF5415.1265 .T84 2001
|l JRL
|c JRL-Gen
|e CONE
|b 56669388
|i 7025012
|
